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Articles

These articles discuss various aspects of relationship marketing and client centricity.

Just click on the article you wish to read. You have the option of reading it 'on screen' or downloading a pdf.

1 Making 2013 The Year of The Client
2 How to Turn a Relationship into a Sale
3 How to Sell More by Focusing on Your Existing Clients
4 5 More Aspects to Ensuring You Are Truly a Trusted Business Partner
5 Five Aspects to Ensuring You Are Truly a Trusted Business Partner
6 To Increase Revenues, Stop Selling
7 How Are You Going to Become a Trusted Business Partner?
8 Why Marketing and Sales in B2B is Different
9 How to Create Value for Clients
10 Essential Steps to Building Relationships in B2B (Part 2)
11 Essential Steps to Building Relationships in B2B (Part 1)
12 Why You Lost That Deal
13 Growing Client Value 2011
14 Trust is on the Up!!
15 How to Build Rapport to Achieve Trusted Advisor Status
16 The Three Important Steps to Building Loyalty
17 Building Long Lasting Client Relationships
18 Viewing Clients as a Unique Market Space is Critical (Part 2)
19 Viewing Clients as a Unique Market Space is Critical (Part 1)
20 Leveraging Existing Client Relationships
21 What reLiance’s Clients Think.
22 What is Your Client Experience Gap?
23 Building Loyalty in B2B Markets
24 How to Identify Client Needs
25 Connecting with Your Clients on a Personal Level
26 Moving from Trusted Advisor to Trusted Partner Relationships Part 2
27 Moving from Trusted Advisor to Trusted Partner Relationships Part 1
28 Return on Client
29 Viewing the Client as a Market Space
30 Growing Client Value
31 Clients are from Mars and Vendors from Venus
32 The Role of The Trusted Advisor is Key in Hard Times
33 Growing Client Value in Tough Times
34 Trust and Reputation. Are they the same?
35 Service excellence at risk
36 Learn to Listen... or Listen to Learn!
37 Customers or Clients. Do you know the difference?
38 Client Centricity – How to Create Great Client Experiences
 

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email andrewc@rassa.co.za

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