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Speaking & Facilitation

Through the use of local and international marketing intelligence, simple models and personal experience, Andrew delivers memorable, talks on relationship marketing in both the academic and corporate sphere, including conferences and workshops. These could be suitable for strategy offsites, marketing and sales conferences and kickoffs. Following are a sample of subject matter areas that may be customised to your company's requirements.

  • The Client as a Market Space - Most companies focus on market share. However leveraging selected clients as a market space in their own right and how to maximise your company's revenue share of clients is a proven methodology for improving profits effectively. This talk outlines how to implement a programme, inclusive of client segmentation and relationship building techniques.

  • The Power of Relationship Marketing - Outlines the steps required to attain Trusted Advisor status and why it's critical to do so in a business to business marketing environment.

  • Client Experiences and their Impact on Profitability - Highlights the key drivers, based on research from in excess of 100 engagements over the last eight years on how to enhance client experiences and hence their profitability.

  • Implementing B2B relationships, one step and a time - Discusses how relationships have a major role in developing more profitable business with clients.

  • Developing a Go-to-Market Strategy in six simple steps  - Introduces a global best practice model and discusses the six steps for successful implementation. 

  • Return on Clients - Different clients create value at different rates. Introducing the concept of RoC and the metrics required for implementation.

  • learningRelationships - Why knowing your clients' needs is critical and the methodology of how to implement a collaborative programme with your clients to co-create value.

  • Moving to Trusted Partner status - What is meant by the term 'Trusted Partner' and how to implement a programme within your company to achieve this level of relationship with clients.

     

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These areas relate to reLiance's three core competencies. All are also available as a morning workshop for teams working and implementing programmes together.

If you would like more information or to book Andrew as a guest speaker or facilitator, please use the enquiry form on the right or phone on +27 83 326 2451

 


Contact Details

cellphone_icon +27 83 326 2451
email andrewc@rassa.co.za

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Enquiries

Contact Andrew with this simple form






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