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Relationship Marketing

Relationship marketing is based on the principle of building trust to develop and sustain collaborative relationships between companies and their clients. These relationships are also fostered by the ability of your comapny's personnel to better understand your clients' business and industry, and appreciate the challenges they face.

People do business with people, not companies.



Successful sales strategies, especially in the B2B sector, are heavily influenced by personal relationships between individuals from your comapny and your client. reLiance uses a simple six step process model, learningRelationships, to facilitate co-creation of value between  your business and your clients. The model can also be utilised as a new business tool or a means of increasing share of wallet with existing clients to assist your business in achieving the ideal 'Trusted Advisor' status in the eyes of your clients.

Trust is viewed as the critical element in forging long-term, profitable, and mutually beneficial B2B alliances.


Contact Details

cellphone_icon +27 83 326 2451
email andrewc@rassa.co.za



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