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Relationship Marketing

ropeRelationship marketing introduces the process of applying the concept of building trust to develop and sustain collaborative relationships between companies and their clients. These relationships are also fostered by the ability of the company to better understand its clients' business and industries, and appreciate the challenges that they face.



Client Centricity

client_centricityClient Centricity is the degree to which a company understands its clients and operates with their requirements in mind. In developing a client centric strategy, organisations can bridge the gap between what clients' expect in terms of service levels and interactions. A deep understanding of a clients' business and the challenges they face, allows for a deeper and longer lasting relationship. Service Excellence as a means of enhancing the client experience is a key element in this process. By implementing this approach, companies can assist their clients in becoming more successful and in doing so, increase revenues and profits too.


Marketing Strategy Development, Implementation and Measurement

marketing_sales_StrategyThis core competency focuses on the theory, practice and implementation of a Go-to-Market strategy, using a simple six point model that works. An important aspect is the inclusion of a simple, effective Return on Marketing Investment Model (ROMI.)


Contact Details

cellphone_icon +27 83 326 2451
email andrewc@rassa.co.za



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