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Andrew's Experience

Andrew Clare
Managing Partner of  reLiance Advisory Services


My brand promise is "Helping Others Succeed."

A successful track record of over 35 years in the Business to Business sector.

Managing Director of BBDO Business to Business.

Publisher of Marketing Mix, Computer Reseller News and  InformationWeek.

Co-founder and MD Peppers and Rogers Group SA.

Group Sales and Marketing Director MGX Group.

Founding partner of reLiance in October 02.

As a Marketing Director for hire in the B2B sector, I listen intently to my clients' business challenges. In doing so, I have designed and implemented customer focused strategies for clients in the Financial Services, Professional Services and Information & Telecommunications sectors, collaboratively with them.

I have developed the concept of "The Client as a Market Space", the learningRelationships model and a simple Return on Marketing Investment (Romi) model.

I engage with South African and Multinational companies in South and Southern Africa and the Middle East.


I enhance companies' profitability in the B2B environment by maximising their return on investment in relationship based, marketing and sales strategy development, implementation and measurement. With over 35 years experience and success in marketing and sales management, I have the hands on experience to make a difference.

Please see referrals at http://www.rassa.co.za/index.php/referrals or recommendations on my LinkedIn profile at www.linkedin.com/in/andrewclare


Managing Partner at reLiance Advisory Services

October 2002 - Present

reLiance is a B2B relationship marketing advisory practice. The firm enhances the profitability of its clients by designing, implementing and measuring sustainable, collaborative, business to business relationships.

Group Marketing and Sales Director at MGX Holdings

September 2000 -September 2002

Responsible for development and implementation of the brand and marketing strategies for the group.

Responsible for the strategic account team, focused on the financial and telecommunications sectors.

Managing Director at Peppers and Rogers Group SA

October 1997 - August 2000

Co-founded Peppers and Rogers South Africa.

Responsible for building the business in the Financial Services and Information Technology sectors.


City College of New York (CCNY)

1968 -1969


14 people have recommended Andrew on LinkedIn

"I had the opportunity to work with Andrew at a mutual client. His marketing acumen and well-considered inputs added value to my development of a customer survey in order to generate improvement insights for the company. I look forward to working with Andrew again, and would have no hesitation in recommending his work to others."

— Vicki Scourfield, Owner, VSConsulting

"Andrew and I have worked together on a number of joint ventures, helping clients to get to grips with their marketing strategy, and I really enjoy his practical -and sometimes humorous -approach. He is incredibly well read, offers solid, usful and innovative ideas, and his work achieves the most important thing a consultant needs to do -improve your business to make it more successful. His integrity is unparalleled, and his generosity has created new opportunities for all parties, including my own business. In short, I would have no hesitation in recommending Andrew for all marketing and customer retention work."

— Aki Kalliatakis, Managing Partner, The Leadership LaunchPad, and The Customer Resources Centre

"I have known Andrew since the mid 1980's and I regard him as the most highly capable marketing person I have ever worked with. A few years ago Andrew became a member of our management team with the objective of developing and fine tuning our marketing operation. I can say without hesitation , that today our marketing successes are as a direct result of Andrew's guidance and wisdom over the years and this has resulted in quantifiable benefits to our company and the bottom line. I regard Andrew as a colleague, friend and invaluable source of top notch advice and am happy to recommend him to any organisation looking to develop its business or enhance any existing marketing initiatives.."

— Phil Hemsley, MD AdvanceNet Group

"Andrew is a great listeners and tremendously resourceful. He uses his networks and knowledge very effective in achieving objectives. It is an awesome experience to work with someone as professional as Andrew but who also has a deep sense of empathy. Thanks Andrew for all the advice and direction you have provided me over the years!"

— Jacques Velleman,

"I have had the privilege of working with Andrew on a project involving the launch of a new service at ContinuitySA. He was instrumental in devising and managing our go-to-market strategy. Throughout this project and in our other professional engagements, Andrew has proven to be a key player in making things happen. He is an experienced strategist and collaborates exceedingly well with other team members."

— Millington Gumbo, BCM Consultant, ContinuitySA

"Andrew has provided strategic guidance with regard to marketing and ContinuitySA's "Go To Market Strategy". He has provided leadership and in depth experience in strategic marketing which we were unable to find in any potential employees."

— Allen Smith, CEO ContinuitySA

"Andrew truly lives the concept that strategic business development is about relationships and mutual trust. His approach to the learning Relationships framework that he developed is well proven and extremely relevant. Andrew guided me through the establishment of this framework at one of my largest prospects and it was instrumental in placing our company in the "preferred position" for this important opportunity. Andrew is not only a consummate professional but also very innovative and creative and brings many years of business experience to the mix -to top this off, he is also a very pleasant individual and has fitted in extremely well within our organisation. I would recommend Andrew to organisations and teams who want to build and maintain, long term and profitable relationships with their customers."

— Justin Hammann,

"Andrew's work with a mutual client was excellent in helping the client understand their customers better and the stumbling blocks in the relationships. This allowed the client to profitably enhance their relationships with their key customers. Andrew is a very dilligent hard working person whose ability to understand the core problems is an asset to any company looking to engage him. I recommend him strongly."

— Douglas MacGregor, MD, Customer Relationship Auditing,

"Andrew is an extremely ethical individual and a pleasure to do business with. I have worked with Andrew as both a colleague and a supplier and have come to know him as a knowledgeable person who provides good input when it is due. As an advisor and mentor he has a great deal of value to add to any executive."

— Ed Gassner, CEO, AA Autobay,

"I have had the pleasure of working for an organisation that had used Andrew's servicesand was also fortunate to have him as a mentor and a coach in helping me start with my company. Andrew has a welth of knowledge in the marketing and sales arena, is an acute businessman whilsts still mantaining the personal touch. His approach and his passion in what he does is what sets him apart. His willingness to not only share his knowledge, but also ensure that his audience has a complete grasp of the subject and can implement, gives him the edge."

— Siphiwe Ngcobo,

"Andrew and I have worked together in many different capacities -he has been my client and I have been his. He is a teacher, learner, mentor, astute observer, guide, partner and a true gentleman."

— Heidi Brauer, Deputy CEO, Ipsos Markinor

"I have thoroughly enjoyed working with Andrew Clare at AdvanceNet. He has guided and mentored our entire sales and marketing team and encouraged all of us to start thinking out of the box. He is a man of high integrity and always willing to go the extra mile for you. I would highly recommend Andrew to assist any organisation as he did ours for a number of years. Andrew, you have taught us a lot and we continue to implement and strive for excellence. Thank you!"

— Bridgette Ward, Sales Manager, AdvanceNet

"I worked with Andrew for several years while with the MGX Group. Andrew headed the marketing function for the Group, and our working relationship connected with my role as CRM and Change Management Consultant for the group. Andrew is a leader. He is a strategic thinker and is able to create a vision that others follow. Beyond this, however, I was always impressed that he was not an "ivory tower" type executive, rather he is able to roll his sleaves up and do the work. He has been in the business a long time, and understands it from top to bottom. Most importantly, Andrew is a good person to work with, easy to get along with in the work place (although he was a really tough negotiator when I was on the other side of the table)."

— Kevin Weitz, Change Management &CRM Consultant, MGX Group,

"We liked reLiance's work enough to risk our brand by recommending that Siemens Mobile SA use Andrew to bring leadership principles to the priority accounts we had strategically identified. Two years later and Siemens are still using him and think he's great."

— Chris Barker, Owner, FutureForesight,

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email andrewc@rassa.co.za



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